With the link in the traffic area with Google Analytics or Adobe Analytics and Search Metrics Suite now a direct integration of any conversion data is possible. This allows you a profound insight into the performance of your online marketing campaigns and also creates the basis for optimizing your ROI. You can select up to four conversion goals , and wield it with rankings, traffic, search volume etc. in relation. In this way, you can identify keywords with seo software tool that are not only generate a lot of traffic , but really are important ! You get access to all relevant data – united in a clear area. The production of manual , time-consuming reports a thing of the past.
How does it work ?
Go to the project wizard the suite and select the tab ‘ Web Analytics ‘ . Here you have the question: ” Which conversions you want to integrate ? ” Is displayed. In the table below up to four conversion goals may be selected in the first column of the table now that are created in your web analytics tool. The second table column is used to clear renaming in the suite of conversion goals .
Conversions integration
Now go to ‘ save conversions ‘ on and switch to ‘ Traffic > Traffic Project > All Traffic ‘Keywords’ . Use the buttons above the chart , you can now easily “Keyword Conversion” filter and curves to the previously selected keyword conversions are shown Conversions graph over time in keyword. In the table below you can select the plus sign , which columns should be displayed – here you will also find your conversion goals again . It is also very interesting is to put the conversions with other metrics in terms of ( rankings, traffic, search volume , …). For example you can correlate the rankings with shopping cart checkouts .
In order to understand the value of SEO activities and seo software , companies need clear facts with meaningful numbers. With the forecasting , we offer you about the traffic forecast and the Conversion Value Forecast the possibility of predictions and simulations for traffic development and revenue development to make . So you can accept a target position can be calculated the expected traffic in this position and compare it to your current traffic to your current position. How to obtain a delta , which shows you how far you are from your authorized Forecast (target ) are removed. In addition, also sales forecasts using conversion rate and basket value can be derived .
Traffic Forecast Forecasting Tutorial View
Important for the analysis is the linking of the traffic area with Adobe Analytics or Google Analytics. These can be made in the project wizard . The Wizard now the field ‘ Forecast ‘ appears on the left . There you all your keywords are now displayed and you can select either all or individual and in each future target position ( ranking) , the conversion rate and a conversion value define ( Conversion Rate and Conversion Value can best be determined from your web analytics tool ) . Then , refer to the seo software for Traffic section under ‘Project Traffic > Traffic Forecast ‘ the analyzes it. First you are shown the following KPIs :
The value ‘ Forecast reached ‘ reflects a percentage of how much has been achieved by the forecast. ‘ Forecast Delta ‘ explains how much traffic is still missing until the Forecast 100% satisfied, and the ‘Current Traffic’ is the current state of . Use the menu on the KPIs, you can play it through a few variations :
Differentiated Forecast: In this variant , the selected keywords, as previously entered individually in the wizard , evaluated
Market Potential : Using the forecasting model ‘ market potential ‘ you see the big potential in the market (all keywords on position 1).
Ambitious Forecast: with this ambitious selection you get a forecast which focuses all your keywords in the squares 1-2
Moderate Forecast : With this selection, you will receive a forecast which focuses all your keywords in the squares 3-5
Conservative Forecast : With this selection, you will receive a forecast which focuses all your keywords in the squares 6-10
Individual Forecast: here you can enter individually to the desired positions
The charts below give you the traffic values of the total market , the Traffic Forecast and your current traffic is displayed:
Here you can see what percentage of the total market you are taking currently and what you may use, if the selected forecast would be fulfilled . The more ambitious the forecast model has been chosen, the greater the delta will be.
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